Study On The Marketing Strategy Of Personal Financial Products Of Community Banks Under The Background Of Interest Rate Marketing

In the process of exploring changes about financial market, the Commercial Banks continue to adjust a variety of innovative financial products. The financial products have become an important way to change the old management style and theory. It is also a major means of banks development. It can promote the banks business expansion and reform system. Banking income ability strengthens in this way. On the other hand it can make the traditional bank to be service-oriented financial institutions smoothly.With the deposit rate continue to be market-oriented, it cause great impact on financial banking business. It is eventful issue for the Commercial Banks to think the positive position and develop their wealth management business.The research begins from interest rate. The author fully researched the successful connected experience in the domestic and foreign country. This research focus on the Commercial Banks development status in the Chinese characteristic about interest rate. According to analysis ICBC GZ branch. It proposed good development strategy in the future. The details are as below.The first part is introduction. It expounds the research background and significance. It also talks about research situation on the domestic and foreign country about related aspects. The second part is about financial products and basis theory of banking market. The Commercial Bank GZ branch analysis is the third part by analyzing the case of GZ branch. The fourth part is view of the current situation about interest rate market. By means of SWOT analysis of ICBC GZ branch, we can understand the current problem of the about bank personal financing business,The fifth part puts forward the development strategy. This research raises this issue of commercial banks wealth management business in the future.It has a strong practical significance for the future of commercial banks for the practical work...