Cultivating Green Consumption Mode During The Green Development In Our Country

Since initiating the reforms and open policy, our country has made great progress and rapid development in politics, economy, culture and society. At the same time, lots of problems come along it. The shortage of resources increasing, environmental degradation increasingly prominent, the population pressure increasingly heavy, technical challenges are increasing. Transformation of the economic development mode, attach great importance to the protection of ecology and the natural to guarantee economic growth and environmental protection harmonious development. It has become an issue of common concern to the whole society and caused the great attention of our country.The fifth plenary session of the party’s 18 put forward the five development philosophy of "innovation, coordination, green, open, sharing" to guide our country handle the relationship between economic growth and environmental protection in developing correctly. Xi general secretary at the symposium that head of the party committee, the central committee of the communist party of China political bureau collective learning, and research in many places emphasis on the importance of green development. Around practice and promote the green development delivered important speeches many times.The practice of green development shows that it is a breakthrough for the green consumption mode to accelerate its development. It can create conditions, remove obstacles and provide a strong force for green development. At present, our country’s green consumption idea updated gradually, green consumption structure optimized gradually, green consumption increased gradually, green consumption scale has upgraded. At the same time, the green consumption behavior behind the green consumption consciousness, infrastructure construction lags behind the green consumption demand, the legal system lags behind the green consumption demand, scientific research and technical capacity lags behind the green technology demand, consumption market order lagging behind the green consumption environment requirements. Visible, blocking factors to cultivate the green consumption mode in China is mainly because of green consumption consciousness, green infrastructure and green legal construction lag behind, the scientific research ability of green is insufficient, lack of green market environment and so on.To cultivate green consumption mode in our country, we must analysis from the five aspects clouding the concept of green consumption, the behavior of green consumption, the content of green consumption, the process of green consumption, the results of green consumption to explore a green consumption mode suitable for China’s national conditions. Therefore, the consumer should develop green consumption consciousness and behavior. The school should develop the education of green consumption. The family should form the green consumption atmosphere. The enterprise should change its business strategy, to establish green notions. The government should create good environment to green consumption. The media should lead the new fashion of the green consumption. The social should play a role of organize collaboratively. Arouse the enthusiasm of all parties fully, motivate them participate in the process of cultivating the green consumption mode widely, could promote green development pace.