A Study On The Strategy Of Asset Management Business Of China Everbright Bank

The rapid development of China’s economy for the domestic financial market has brought a lot of development opportunities, and to develop the field of financial services is particularly prominent, In this paper, China Everbright Bank asset management business as the main object of study, elaborated on the basis of the asset management business connotation, type, necessity commercial banks asset management business and asset management business of commercial banks on the development of the theory, China Everbright Bank’s assets construction management business, the main products, risk control and asset management business development status of the existing problems in-depth analysis, while introducing foreign management experience in business development assets of commercial banks in developed countries, based on the proposed development of China’s commercial banks Inspiration asset management business, which in turn proposed policy Everbright Bank in the "big information management" era of the asset management business.As China’s financial industry started relatively late, in many business areas, the scope and quality of services as well as in management and appraisal system personnel aspect, there is a certain gap with developed countries. In the current financial market development of less mature, new financial products regardless of coverage or there are still many problems to be improvement in the quality of products. In recent years, through the financial regulatory authorities issued a series of policies, the state "deregulation, strengthen supervision" policy trend is becoming increasingly apparent that heralded the country "Pan Asset Management" era, the asset management business of the financial sector because the market is gradually remodeling industry and usher in a new period of restructuring and development. But at present, most of the financial products homogeneity is serious, not much achievements in the special services and quality services, many financial products also merely formal publicity, not the substance of the importance of improving service, which for the financial development of the market in terms of disadvantage. And Everbright Bank are already aware of this series of problems, banks in many aspects of capital investment, human resource development, personnel assessment system has combed and improved through the efforts in product output and business services have begun to take effect.In this paper, Everbright Bank Today’s asset management business to conduct a comprehensive analysis to explore its existence in development issues, and in the real foundation of commercial banks wealth management business towards the asset management business transformation, proposed Everbright Bank asset management business the future direction of development and specific development strategy, China Everbright Bank recommendations made in product development, target market, attract customers and talent management, and thus for the development of China Everbright Bank asset management business provides a reference.