Development Status And Target As Well As Strategy Selection Of Bank A In China

With the further opening up of China’s economy at the beginning of 21 st century, foreign banks started a new horizon in China. As one of the first banks being approved to operate in China, Bank A got a good opportunity as first mover. Bank A provides service to those companies who has already established relationship with the bank and decided to invest in China at the very beginning following the theory. In recent years, with the further development and opening up of China’s economy and financial sector, more and more Chinese companies are seeking opportunities to go abroad. Relying on its experience accumulated from operating in China, catching the opportunities of China’s upgrading, Bank A’s clients are well diversified in China to support its development, large-sized enterprises, listed companies as well as private owned enterprises are becoming more and more important for Bank A. In this paper, based on the relative literature, take Bank A as an example, we will analyses its development status, problems and reasons behind, using SWOT to analyses, and come to a conclusion of the target and strategy Bank A may set. By taking into consideration of development environment, advantages of Bank A, we will discuss the targets of Bank A in China to provide solution for its further development in China.