The Research Of Asset Management Industrial Chain Under The Background Of "Widespread Of Asset Management"

In recent years, the asset management business developed very quickly in China, and occupied the important position in all kinds of financial institutions business lines, showing a flourishing "widespread of asset management" state.At the same time, the " widespread of asset management" has brought about the change of the industrial chain of asset management business, which has the characteristic of modularization. The competition situation faced by financial institutions in the asset management business industry chain has also changed greatly. In this paper, through the study of the industrial chainrevealing the new changes in the pattern of competition in financial institutions. And then discuss the choice in the future of financial institutions in the industrial chain.In this paper, based on the perspective of ModularTheory,first of all, analyzes the status of the asset management industry chain under the "widespread of asset management " in China. The whole industrial chain is divided into three modules, namely, the investor module group, the coordinator module group and the financing module group. The causes of this phenomenon are analyzed from three aspects of thenode distribution of information,the characteristic that the core competence does not overflowand the innovation of the catalyst. Secondly analyzes the characteristics of the modular system in this paper, the core feature is the separation between the module role and the specific subject. Thirdly,combined with these new features, this paper proposes a core competence analysis framework, based on which, the new pattern of competition and cooperation among financial institutions has been explored.Finally, this paper continues to use the modular theory and core competence analysis framework,puts forward the idea of analysis of the development direction of financial institutions in the asset management industry chain and the corresponding organizational structure reform. And the application of this idea to explore the future development of financial institutions in the industrial chain.The logic of this paper is to extract the key elements from the observation, analysis, and interpretation of the present situation. Then form the analysis framework. Finally based on the analysis framework research on current situation and future development countermeasures. This paper describes the latest situation that the various financial institutions to carry out asset management business, and a more comprehensive exposition of the "non-standard" and other new concepts. In this paper, the application of the modular theory in service industry is attempted. All of this mentioned above has a certain practical significance and innovation significance in the two research fields, that the "widespread of asset management" and the modular.