Research On Brand Orientation Of Small Micro - Clothing Enterprises

Mature market economy development in our country, the market standard and related legal system has also been continuously perfect, enterprise management system also had the very big promotion, and enterprise’s management level has a certain development. In recent years, the rapid developing clothing industry, present a good development trend, with the improvement of China’s international engagement, the international clothing brand in the domestic market, on the one hand, to stimulate the economic development of China, on the other hand also challenge to the domestic garment enterprises, with the increasingly fierce market competition, moving toward a clothing brand market positioning, market segmentation more detail, how to find out their brand positioning, in the fierce market competition to obtain development space and time, small garment enterprise positive thinking, and exploringBased on small garment enterprises as the research subject, with the brand positioning as the research object, combined with the current status of the development of Chinese clothing enterprises and the increasingly fierce market competition, seek the development of small clothing enterprises. Summary of relevant concepts and theories of brand positioning, use SWOT analysis to our country small clothing enterprise brand positioning strategy analysis, analysis our country small clothing enterprise brand positioning strategy, and enhance competitiveness of A brand clothing enterprise brand positioning strategy.