An Empirical Study On The Factors Affecting The Success Rate Of P2P Network Loan

With the rise of the Internet financial, P2P online lending as a new type of financial service mode using Internet technology fills the vacancy of microfinance market that traditional financial institutions rarely involved, resulted in the changes of our country’s financial market pattern. This model has many characteristics, such as unsecured loan, small loan amount, short borrowing term. It has very good application prospect on small micro enterprise financing and ordinary people financing. In addition, the model can absorb social idle funds in the public. And then lend it to those who have needs. It is optimizing the allocation of capital. Since P2P lending originated in Britain in 2005,Its development in the United States and Germany is very good. With the deepening of economic globalization, it developed quickly on a global scale. After ten years of development, it has had a fixed customer base, solved the borrowers’ financing problems, earned high returns for their investors. In China, P2P lending originally founded in 2007,it showed exuberant vitality after seven years. double volume year by year, more and more users, more perfect platform. these are certainly proved to its advantage. In the process of the growth of P2P lending, there are some disadvantages. How to solve these problems is related to the future of P2P.This study areas received wide attention of scholars all over the world.P2P lending catered to the government’s policy, it has important significance for meeting the demand of microfinance, Including small micro enterprise financing and public poverty alleviation. However, in the current P2P lending transactions, borrowing rate is too high and success rate is too low. These problems will reduce the financing efficiency of the P2P, also will restrict the development of P2P lending. The paper based on the exploration of the issue by previous scholars, analyze real transaction data, lock the P2P main customer group is the man Logistic model and multiple linear regression model, did the empirical research on P2P financing behavior. Come to the conclusion about the important factors that affect success rate and interest rate. Make it possible that borrowers can successful borrowing at a reasonable cost. Finally, provide suggestions for borrowing users, platform and regulatory authorities. In this paper, the concrete content includes:The first, P2P lending research model is put forward, write data capture program, access renrendai platform trading data.The second, make a preliminary analysis on the original data, analyze user basic characteristics, know who are the main customers and why they are.The third, use mathematical statistics software to do regression model, do empirical research to make sure what is the influence factor for success rate and interest rate,then how it influencedThe last, according to the results of empirical research, will give the advices to borrowing users, platform and regulatory authorities.In this paper, the research has significant theoretical and practical significance to solve main problems in current P2P lending platform.Hope to offer some help to the development of the P2P lending patterns, also hope to promote the related policies and regulations.