Research On The Effectiveness Of Performance Evaluation Of Communication Industry Based On

Communications industry in an important position in our current economic system, in order to promote economic development plays an important role. However, the trend of the communications industry as a whole appears not optimistic, showing gradually slow growth and low profit, fully into the structural adjustment of customer market, business, revenue, costs and organization, taking into account the requirements of a comprehensive restructuring of business operations, so industry trends presented as restructuring and focus on innovation.Wider concern is that, communications industry market overall operation,performance of its listed companies’ performance,its market price-earnings ratio of high performance, high valuation.This series of phenomena associated with the company’s performance is really there.These are the focus of concern in the capital markets.In this paper, the communications industry listed company as the research object, communications industry listed companies to introduce EVA indicators. The use of empirical analysis method, evaluation of the communications industry proven performance of listed companies to use EVA index feasibility. And comparison of the communications industry to evaluate the performance of listed companies, The advantages and disadvantages of using EVA with traditional financial indicators, EVA performance evaluation will take for promotion to the communications industry companies,and demonstrate the relevant theoretical support.In this paper, empirical research methods,EVA and traditional performance indicators on correlation and regression analysis,The results are:(1) The results of the EVA sample companies display,2011-2013 communications industry companies vary in performance EVA value. And those in 2011 to 2013 EVA value is declining. Presented the conclusions and profits there are some differences. Most companies have not only failed to create wealth for shareholders, but damage to the shareholder wealth.(2) the communications industry to increase the value of listed companies in the economy can better explain the increased market value, proved using EVA to evaluate the performance of listed companies in the communications industry is feasible.(3) Economic Value Added compared to the traditional performance evaluation index, to better explain the increase in the market value of the MVA, but can not completely replace the traditional performance indicators, so requires acombination of EVA and traditional performance indicators, in order to build a more robust, a more comprehensive performance evaluation system.