Research On PCYNMC Customer Service Marketing Strategy

In recent years, our country social economy rapid development, people’s living standard has improved, customer demand for the service is also in constant increase. With the development of business scale continuously, increasingly fierce competition, the role of service highlights important. At present, under the condition of market economy, the concept of service marketing has gradually become important for enterprise. Who can provide customers with quality service, who will win customers, win the market. Service competition to adapt to the formal law arises at the historic moment, it is the reform of the traditional competition pattern。In recent years, our country social economy rapid development, people’s living standard has improved, customer demand for the service is also in constant increase. With the development of business scale continuously, increasingly fierce competition, the role of service highlights important. At present, under the condition of market economy, the concept of service marketing has gradually become important for enterprise. Who can provide customers with quality service, who will win customers, win the market. Service competition to adapt to the formal law arises at the historic moment, it is the reform of the traditional competition pattern。This paper analyses the current situation of the service marketing through PCYNMC company, combined with the 4 c theory of service marketing, aiming at the problems existing in the marketing, through customer service marketing target positioning, customer segmentation and depth of management, integrated marketing, service platform, two-way communication platform for five aspects of marketing strategy, improve service levels and marketing ability, promote enterprise implement quality, efficiency and sustainable development。...