Research On Current Situation And Trend Of Micro - Letter Development Based On Micro - Economic Environment

By the end of2014, the total number of Internet users in China is649000000,the number of mobile phone users reached557000000, accounting for more than85.8%, with the increase of users, mobile Internet market scale has also been acorresponding development, the rapid development of mobile Internet created a newgeneration of micro economy, the demand of the people gradually to shift,fragmentation and personalized, convenient, characteristics and advantages of microeconomy with its unique, appears as a new special economic state, to supplement thetraditional sense of the market economy, micro economy is a relatively new concept,the second chapter of this paper was based on the definition, meaning, feature andmicro economy and traditional economy the difference and the domestic and foreignresearch status are summarized and analyzed in this paper, the development of themicro economy, to research status is described.The third chapter of this article introduced the micro letter, small letter is themain representative of micro economy, has the most features and properties of microeconomy, study its development, development trend of the research on microeconomic guide has a supporting role, the development of micro letter is a miracleChina Mobile social applications, a short span of3years of development. Microletter registered users reached600000000, is a well-deserved leader, from2011January launched the first edition of micro letter today, with the popularization of thematurity of the technology and application of the network, the function of microletter has gradually from a single instant communication development can become afunction of information, pictures, audio and video sharing, games, the onlinepayment and so on, this chapter mainly expounds the related concepts of micro letterand review the development process of micro letter. The current situation of thedevelopment of the fourth chapter of this article mainly from the connotation,practice four aspects of innovation, the paper analyzes the characteristics andSoLoMo WeChat O2O mode. In the fourth chapter, the author based on the integration of a large number of data information, by using the SWOT method,shown on the WeChat O2O business model development of the advantages,disadvantages, opportunities and threats for a more comprehensive discussion andanalysis. The fifth chapter focuses on the process of commercialization opportunitiesand threats of O2O model with micro letter, the current micro letter O2O businessmodel is still in the research stage, will inevitably encounter the bottleneck of socialand business friction, production and demand out of line, four aspects ofconvenience and security conflict, input and output of the contradiction, the authoraimed at these problems, try to put forward the corresponding solution strategy, inorder to make a contribution to promote the micro letter commercialization.