Research On The Development Strategy Of Internet Game Vertical Website

In recent years, the online game industry has achieved rapid development. The17173.com was founded when the online games just started, and supplied the online game industry with the most professional, most authoritative, most abundant information. It is playing the leading role in the online gaming information industry, and the business mode and company running is relatively mature. It is urgent to make a strategic planning to achieve the long-term development and enhancement of the company’s competitiveness.This article first introduces the theory of corporate strategic management and some strategic analysis tools, and further analyses the macro environment from the perspective of political environment, economic environment, social environment, technological environment, combined with the actual situation; analyses the internal environment from the perspective of organizational structure, human resource, brand. Based on the analysis of internal and external environment, this article establishes the development strategy of the17173.com, i.e., consolidate the leading and authoritative status of game information media, further stabilize and enhance the market power, provide more powerful advocacy to the Sohu Corporation’s products; realize the progressive transformation to a media matrix combined with information, interaction, product and diversified marketing functions, and gradually build17173.com to be the one-stop game information and service platform. Finally this article brings out the recommendations of the implementation of the strategy.The results of this article have a certain theoretical significance for the research on the strategy of the industry of online game vertical websites, and have some practical value for the strategy planning and implementation of17173.com. I hope the ideas and methods of this paper would be the reference to the strategic design in the other industries.