| Due to the aging population, the unhealthy lifestyles, the environmental pollution and the other factors, the high incidence rate of chronic disease has become a global trend, which threats to the national economy and life seriously. The major chronic disease includes diabetes, cardiovascular disease and cancer. Among them, diabetes is the original source and the main cause of cardiovascular diseases and cancer, which may also lead to the other diseases.In this article, it will represent a pharmaceutical company named A, which is the world’s leading biopharmaceutical company. It is not only the world leader in the development and production of insulin for diabetes treatment, but also the world leader in the field of diabetes treatment. While the customer is the foundation of the survival and development of enterprises, retaining and attracting customers and clients to fully exploit the potential profit is the key to enhance the core competitiveness of enterprises.This article first summarizes the A pharmaceutical company, analyzes the present situation and existing problems of the existing marketing model; Secondly, according to the characteristics of the A pharmaceutical enterprise marketing mode, the suitable marketing mode for their own is constructed, and in accordance with the general process of data mining, E-marketing platform is built. Finally, according to the identified customer segmentation model and the combination with the A pharmaceutical company E-marketing platform of real data, the cluster analysis is carried out by using the K-means algorithm in clustering analysis. The application example is given based on customer behavior segmentation, and the segmentation results are analyzed and the characteristics of each group of customers are summed up. According to pharmaceutical companies how to analyzing different customer segments characteristics, and put forward the corresponding marketing strategy, which has certain reference significance. |
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