Research On The Strategy Of Improving The Service Marketing Of Inner Mongolia Branch Of Construction Bank Based On Customer Satisfaction

With the gradual fulfillment of WTO commitments, increasingly fierce competition in the commercial banks, commercial banks only continue to improve service marketing capabilities, to be invincible. In fact, the commercial banks by the customer service is ultimately the consumer, commercial banking services marketing strategy is ultimately for the customer to evaluate the pros and cons. Therefore, the paper explores the key factors affecting the Inner Mongolia Branch of CCB service marketing capabilities perspective based on customer satisfaction, which means hope through the identification of key factors, targeted Inner Mongolia Branch of China Construction Bank’s proposed service marketing strategy recommendations for improvement.In this paper, a lot of reading literature, based on the proposed banking services based on customer satisfaction marketing competency assessment point of view. First introduced the fierce market competition, China’s commercial banks industry background, suggested that the present customer-oriented commercial banking business philosophy, leads purpose of this study to explore the Inner Mongolia Branch of China Construction Bank service marketing strategy recommendations for improvement based on customer satisfaction perspective; then introduced the theory of this article with the gradual opening-up policies to promote economic gravity rapid economic development of Inner Mongolia, Inner Mongolia, local residents and savings based on PEST analysis Inner Mongolia Branch of China Construction Bank external environment analysis, we can see; based on customer satisfaction and service marketing theory preferences, as well as Internet radiated huge financial potential customer base, will further promote the process of the banking market in Inner Mongolia region, the future of banking competition will become more intense in Inner Mongolia. However, a key factor in the fierce competition in an invincible position is that the customer can; then explore the key factors affecting customer perspective based Inner Mongolia Branch of China Construction Bank service marketing capabilities, and be a key factor in customer satisfaction surveys. Finally, based on the survey results, Inner Mongolia Branch of China Construction Bank service marketing strategy based on customer satisfaction suggestions for improvement.