Research On Customer Relationship Management Of Baotou Branch Of Industrial Bank

With the development of economic globalization, financial disintermediation, information technology and the Internet Financial strong momentum of development challenges, development strategy and operation mode of commercial banks are already from "center" to products to "take the customer as the center" the transformation, the customer for commercial banks strategic position and development demand becomes more and more important, the implementation of customer relationship management will become the inevitable choice for the development of commercial banks. Industrial Bank Baotou branch in Baotou area, with the deepening of financial system reforms and the financial market gradually standardized, how to talent showing itself and establish their own core strengths in the fierce competition, the study and implementation of customer relationship management is also the inevitable choice for the survival and development of the Industrial Bank Baotou branch of the road. Hope that through this study, based on in-depth analysis and combing of the Industrial Bank Baotou branch retail customer relationship management present situation, fully draw on the successful experience of the same industry, and puts forward the design scheme of the customer relationship management of the implementation of the Industrial Bank Baotou branch.This paper firstly explains the research background and significance, research purpose and research approach, followed by the analysis and study of the basic theory of customer relationship management and the status quo of the domestic and foreign retail customer relationship management, points out that the implementation of customer relationship management is the Industrial Bank Baotou branch to deal with market competition is the inevitable choice. At the same time, to face the Industrial Bank Baotou branch of the internal and external environment and customer relationship management problems are analyzed, on their existing problems and facing the proposed solution strategy and guarantee measures. The purpose is through the implementation and carry out effective customer relationship management, to achieve customer interests and the interests of the bank is highly consistent, eventually make the1customer relationship management has become the core competitiveness of the Industrial Bank Baotou branch.