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Research On Project Management Of Mobile E - Commerce Platform Of Tobacco Company

Posted on:2016-07-19Degree:MasterType:Thesis
Country:ChinaCandidate:Y YeFull Text:PDF
GTID:2279330467499581Subject:Project management
Abstract/Summary:PDF Full Text Request
In the economic globalization and information globalization, many enterprises in China have launched a mobile e-commerce platform related projects. Tobacco industry in China is a special existence, its marketing has gradually begun to shift on e-commerce. The face of strong pressure from all sectors of competitive pressure and market management methods also require tobacco companies to make some new changes. I this point, the Z Tobacco Company as the main analyZes its development in the mobile e-commerce platform, for which the existence of a problem on this project has been to explore and draw the corresponding countermeasures, in order to able to provide some help for the development of Z tobacco Company in the mobile e-commerce this platform, while our other tobacco companies also play a reference. In the process of combining the author studied the current status quo of China’s mobile e-commerce, retrieve finishing associated with this research literature and theoretical content. These data and background have made my research more with reality.
Keywords/Search Tags:Tobacco Company, M-Commerce, Project Management
PDF Full Text Request
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