The Impact Of Intrined Negligence Product Injury Crisis On Consumer Remedies

In our country, product-harm crisis has became a word that known by us all. One by one, the harmful productions were exposed, and so did the companies that had produced them. The consumer’s hearts were broken. Young parents now dare not to buy the domestic milk powder.suffer this situation. Obviously, it will bring great conflict and influence to domestic companies, and even to our whole society. But let’s see these companies that have been exploded to have product harm crisis. Some of them passed this crisis safely by taking some effective move while some of others went bankrupt because of doing something wrong and got things even worse and lost their reputation. Why does it have such big difference?According to other studies, this research believe that product harm crisis has two kinds: on purpose and by fault. Feelings reaction about it has two parts: angry and helpless. Types of remedy consist three parts: information, feelings and making-things-up. Using the experiment to show the different influence to the different types of consumers. Using the software SPSS19.0 to collect the data on the experiment and to analysis it.And the final conclusion proves that when type of on purpose product harm crisis happens, the more angry the consumers are, the more demands they will need for remedy of information. The more helpless the consumers are, the more types of feelings remedy they will need. Because the populace’s cultivation of our nation still needs to promote, so no matter which types of consumers has some demands about the remedy of making-up and at the same time it proved the effect between consumers and types of remedy.brand promise has an effect of regulation. When crisis happens caused by the companies, people usually feel angry, but not that much because of the regulation of feeling promise. Compared with feeling promise, accounting promise would not bring this effect. When the crisis is out of companies control, compared with feeling promise, accounting promise would bring more helpless to consumers.This is the first time the research classifies the crisis from the point of subjectivity, apart it into types of on purpose and by fault, has a practical significance. And it finally proved that it has a management inspiration to companies, and let companies know the importance of consumers feelings. In companies run, and to make more effective brand strategies.