Research On Strategic Investment Of Enterprise Cloud Technology

With the development of IT technologies, cloud computing has become a hot topic in recent years, becoming the future trends of the IT industry. Consideringthe prospects of the tremendous market cloud computing bring, many enterprises to inverst it. This paper will analyze business decisions in the face of technical updates, help businesses cope with the challenges brought by cloud computing.The paper contains six chapters. Chapter Preface describes the background and significance of the cloud computing industry. Then the second chapter summarizes part of the theory of real options and game theory. In the third Chapte, with the helpf of numeric simulation, we show that the company, which uses the Cloud technology to adjust its productive with the demand of market, can reap higher profit than others. In the forth chapter,we study a dynamic duoploy in which firms facing a technology upgrade. And then we extended to the model with introducing the second-generation technology, and analyze the behavior of the two enterprises.In the chapter five, we analyze th e inverstment decision fo research platform enterprises and IT companies insequential game.In this game, the fact that enterprises had the right to decide the rate of technology research and development platform influnences the probability that the IT companies select whichi one technology in two generations of technology. At he last,we summarize the paper and looking forward to the future development about this topic.