A Study On The Inheritance And Development Of Enterprise 's Characteristic Culture

In our country, in recent years, the competition in power industry brought by the gradual indepth of system reform in power industry and the global economic integration after our country?s entry into the WTO organization presents an unprecedented enormous pressure. At the end of 2014, the State Council issued the draft of ?new power reform?scheme. Although the contents were not what the public expected, after all, it broke the situation in which the power reform had gone through long-term stagnation. If we simplify the reform of electricity market as ?restricting the monopoly and opening the market ?, then the power enterprise will face a brand-new business development. It?s already in urgent need to build a brand-new period of enterprise culture which can adjust to the revolution of the socio-cultural background at present. From the development history of the power enterprise in our country, we can see that the construction of enterprise culture in power enterprise once played a positive and crucial role in the development process of the power industry. Therefore, for the power enterprise in our country, recognizing the brand-new situation of the enterprise development clearly and building the enterprise culture with its own characteristics is necessary for the progressive development of the enterprise.Along with the gradual perfection of socialist market economic system, in fact, the pillar of energy industry in our country has fallen upon the power enterprise in our country. The power industry, which is burdened with a huge task, shoulders more responsibility in its operation and development and faces stronger marketing challenges as it is completing its business development. Therefore, the development of power industry must be consistent with the development of social culture. The power industry must try hard to lift the core competitiveness of the enterprise as well as reinforce its own strength and build the characteristic enterprise culture which is beneficial for the existence and development of the power industry in our country. Of course, the power enterprise in our country started the attempt to build the characteristic power enterprise culture early.However, limited by the weak rooting of traditional culture in the power enterprise, some problems and shortcomings are exposed in the various endeavors for the power enterprise to build characteristic enterprise culture. These problems and shortcomings are the ?chronic diseases? which affect and hamper the power enterprise to build characteristic enterprise culture. To overcome these ?chronic disease?, power enterprise must carry out specific and systematic construction of characteristic enterprise culture by starting from aspects such as business and management strategy, value and system construction and highlight the word ?characteristic? specifically owned by the power enterprise in the characteristic power enterprise culture. Then it unifies the value of all the staff in power enterprise and puts their enthusiasm together by taking advantage of the characteristic power enterprise culture to form the core competitiveness which can promote the ?comprehensive competitiveness? of the power industry rapidly and reveal the unique charm of the characteristic power enterprise culture.This text analyzes the current situation of the construction of characteristic enterprise culture and the challenges facing it and put forward the relevant countermeasures by mainly adopting literature research method and comparative analysis. This research is divided into six parts. At the beginning of the text, it introduces and summarizes the research background and the existing research results. Then it conducts a brief analysis by combining with the status quo of international economy at present and the development direction in the future and put forward the problems which we will face and research existing in the construction of characteristic enterprise culture in power enterprise. At last, it states the excellence in the traditional culture in our country which is beneficial for the development of the characteristic power enterprise culture.