Research On The Development Strategy Of M Mining Company

At present, the major problem that faces China is the problem of natural resources, hindering economic development. Mining economics is obvious supporting the social development. Small and medium sized mining enterprises have played an very important role in creating new jobs and promoting innovation, making themselves one of the most important parts in China’s national economy.M mining company is a typical small mining company with variety of business in the mining industry. This article takes a close look at M mining company with thorough analysis on its internal and external environment. With regard to the external environment, globally the investment environment has been improved, investment capital has declined, and the industry is expected to grow positive. New energy and green mining have become new potential of growth, and government is adopting policies to support small mining enterprise. At the same time, we are also facing a lot of challenges, including the downdraft of mining market, increased competition among players in the market, lack of talent and increasing risks in technological innovations. With regard to the internal environment of M company, we have a series of advantages, including storage calculating, innovative talents, training and good reputation. Meanwhile we can not overlook our disadvantages, such as, lack of strategic vision, mismanagement, limited resources, technological innovation and marketing strategy. As a result, we have outlined our strategy of technological innovation, making better use of internal resources and expanding into new markets. At the same time, we are also committed to strengthening our management, optimizing the governance structure, promoting informatization construction and building up positive philosophy for our company.