Research On Marketing Optimization Strategy Of Personal Finance Business In Hohhot Branch Of Minsheng Bank

Since the 1970s, the new economy booming has been spread all over the world. With the further, rapid development of information technology and financial liberalization, the world’s wealthy was experiencing significant growth. Therefore, the particular financial products for individuals turn to be commercial banks’ favorite, with the quality of wide business, large target customer base, lower financial risks and stable income. When adjusting business strategy, all the commercial banks would pay their full attention to high-end customers’ personal financial business. After all these years of painstaking development, personal financial products has become a flagship of major Western commercial banks and the main source of profits.In recent years, China’s commercial banks have been facing the dual pressures of slowed traditional retail business and competition with foreign banks. To share opportunities in the future competition, all banks are invariably launched their own personal financial products. Personal financial services have become the focus of China’s banking sector, as a result, the relevance and importance of personal financing marketing is also noticeable.Above all, this article points out the problems of personal financial marketing strategy of our commercial banks through systematically discussion. Combined with the current requirements of new demands and situation that we commercial banks are facing, in reference to foreign institutions marketing strategy, based on SWOT analysis, and take China Minsheng Bank Hohhot Branch where the author works for as an example, find out the shortcomings and problems through further discussion of marketing strategy. To enhance the competitiveness of our personal financing strategy, improvement issues should be taken.