Research On The Development Strategy Of Investment Banking Business Of HT Securities Company

HT Securities investment banking headquarters set up in2004, it mainlyprovides financing and other types of services in securities primary market, includingIPO counseling, issuance, allotment, corporate bonds sponsor, underwriting,corporate mergers and acquisitions and other financial advisory services, privateequity bonds, three new board businesses.The continuing growth of China’s national economy provides a solidfoundation for the formation and development of China’s capital market over theyears. The expecting economic growth brings a good environment for the furtherdevelopment of China’s capital market and structural adjustment. The continuingdevelopment of the capital market has been laying a good foundation for securitiescompany’s survival and developmentHT, as a small securities brokerage, has been ranking on the list but there is adeclining trend, and the investment banking business has been being in a weakposition. The recent downturn in the stock market hit the capital market, but on theother hand, the capital market has forming increasingly innovative climax, therelevant departments are also actively promoting innovative business brokerage. IPOissuance has been continuous on the trial of reforming, expansion of corporate bonds,OTC market business, those will be fully open. The SME private debt is also popular,asset securitization has been being restarted after years of stagnation. For smallbrokerage, this is undoubtedly an opportunity.Based on the overall analysis of the investment banking we try to identify HTSecurities investment banking strategic positioning:“point to surface pull strategy”。To be specific, it is an innovative business as a breakthrough from basis of traditionalbusiness, and we are trying to create a investment banking business brand in arelatively long period of time. We put forward measures to achieve strategicorganizational model, the "big business plus team" model, by optimizing theorganizational structure and institution building.we strive to make a breakthrough in investment banking business by repositioning the investment bank strategy and organizational model design.Meanwhile we try to identify the positioning in the new environment, it is meaningfulfor the small securities under fierce competition..