Research On The Development Strategy Of Qingdao Xinyuan Real Estate Group

In recent years, due to the rapid development of our economy, our country realestate industry emerged irrational growth, its profit and growth are significantlyhigher than the industry average, in order to the healthy and stable sustainabledevelopment of the real estate industry, the national a series of macro-control policies,especially at the beginning of2011issued by the national "new eight", the regulationof the strength of an unprecedented, in October2013, regulation and control policy isstill no sign of loose.In the external environment, great changes have taken place in our country realestate market also. Countries strengthen the macroeconomic regulation and control atthe same time, increase the construction of affordable housing, major changes havetaken place in market supply and demand, at the same time, the financing difficultybigger, priority housing land supply, land acquisition difficulty bigger, intensifiedmarket competition. In this environment, the small and medium-sized real estateenterprises such as Qingdao xinyuan real estate group caused no small impact, thetraditional real estate management pattern has not adapted to the externalenvironment, so we must according to the external environment, giving full play tothe advantages of the enterprise, formulate scientific development strategy, enhancetheir competitiveness, seek the sustainable development of the enterprise, otherwisewill be weaker the survival and development of small and medium-sized real estatewill face a crisis.This paper by Qingdao xinyuan real estate group as the research object, theory ofenterprise strategic management, human resource theory and model as a guide, thegroup’s internal and external environment, development present situation are analyzedand discussed, points out the group facing the current situation and trend, adopt themethod of theory analysis combined with case study, and put forward the strategictarget of group development, formulate the development strategy and strategyimplementation measures, to ensure that the group continued stable and healthydevelopment.