Design Of Bare Diamond 's Sales Scheme Based On STP Theory

Diamond, as a luxury jewelry, it was discovered by thousands of years ago, itbeing cognition by hundreds of years ago, it was becoming popular in the world bycentury ago, it was develop in the Chinese jewelry market after the reform andopening up in China. As everyone knows, the China jewelry market sells thetraditional jewelry, such as: gold, emerald, jade, ruby and sapphire, etc, therefore,nearly two decades, the diamond as a “luxury import”, it will faced enormouschallenges and opportunities in the Chinese jewelry market. Diamond studded jewelry,it is setting with the beautiful shinning natural qualities polished diamonds, it isgradually loved by the majority of consumers in the Chinese jewelry market, it wasable to stay with the sales volume of gold jewelry, its sales volume getting far morethan other jewelry, such as: jade, ruby, sapphire etc, it is one of the important rolesof marriage celebrations indispensable,it became to be a symbol of perfect loveamong people’s minds. Of course, the diamond studded jewelry won such a success,at the same time, the finished loose diamond market is gradually coming intopeople’s eyes, and the Chinese middle class is interested in loose diamonds and theirconsumption potentiality is gradually increasing. For the steady growth of China GDPeach year, China consumer market is gradually reaching the same pattern ofglobalization, the loose diamonds investment will also be destined to be one of theimportant invest to resist inflation.Pyramid Diamonds brand of its name origin is: pyramid, its English translationmeans: the pyramids, as we all know, the cut diamond rough its shaped like apyramid, therefore it also confirmed that Pyramid Diamonds brand’s lifelong pursuitattitude and the state is: To be the top diamond cutting process. The best diamondsfrom South Africa, however,90percent of the world’s diamonds are superior cuttingin Belgium, Pyramid Diamonds’ Cut is so perfect combination with the cuttingprocess and the high quality diamonds, in that case the diamond is no longer just aluxury, and it is a pure flawless, natural fine art.This article will be detailed SWOT analysis of the Pyramid Diamonds Company marketing environment, it is including loose diamonds macro environment analysis,forecasting and demand measurement, cultivate strong brand, delivery anddissemination of values and achieve successful long-term growth. And by thedeepening Pyramid loose diamonds STP market research, it is including identifyingmarket segments and the targets consumer market analysis, market analysisorganization, in order to create a long-term customer loyalty. Finally, developing theappropriate4P strategy, product strategy, pricing strategy, channel strategy, marketingstrategy, and ultimately achieve win-win situation between the company and thecustomer.