Research On The Competitiveness Of Personal Finance Business

In recent years, with the people’s living standards gradually improve, privatewealth accumulated, the investment attention degree increasing, the personalfinancial business of commercial banks is more and more popular, commercial banksbegan to design and development of the personal financial business focus basedfinancial products in the personal and family, because of this, personal financialbusiness in commercial banks occupy the entire profit share in the growing, a time ofpersonal financial business of commercial banks has become an important business,is also the most important and profitable business. In recent years, Baotou is animportant industrial city, personal financial assets with significant changes in thestructure and total amount, the bank is concerned, the personal financial businessdevelopment opportunities. The continuous accumulation of personal income andpersonal wealth, is bound to put forward higher requirements for personal financialbusiness, but also provides a more broad market space for the bank to develop thepersonal financial business.Based on personal financial business of commercial bank competitiveness asthe research object, studies the personal financial business of domestic and foreignresearch present situation and the related theory uses the method of literature review,on the basis of using the research model and SWOT analysis of the PEST packetdevelopment of personal financial business of commercial bank’s internal andexternal environment, the use of empirical analysis, makes a systematic analysis onthe package current situation of personal financial business of commercial bankcompetitiveness, points out that the development of personal financial business ofcommercial banks. In the internal control system and human resources managementneeds to be strengthened, with the final status of the domestic foreign banks personalfinancial business and related theory, and puts forward some countermeasures for improving competitiveness of commercial bank personal financial services package:one is to expand the potential VIP customer subdivision, further enhance profitability,according to different customer needs to customer into four thin client, respectivelyis the ordinary customers, in the end customers, high-end customers and high networth individuals, through to the customer segmentation, offer different products andservices for different customer needs, to further enhance the package of personalfinancial business bank profitability. Two is to improve and perfect the governancestructure of the company, three is to tap the potential competitiveness, corecompetence. This research is a new orientation of the development of personalfinancial business of Commercial Bank of the package, for Baoshang bank cleargoals and ideas for the development of the future, to provide better personalizedservices, realize differential competitiveness, has the extremely important practicalsignificance to expand the market and other aspects.