Research And Application Of Market Orientation Strategy In Smoke Reef Marketing

The substance of STP Theory is market positioning. Positioning strategy is the core and foundation of marketing strategy; working out and carrying out relative marketing strategy, competition strategy. Marketing implement and control should take orientation as base. This paper combines the market practice of Skylight ventilation field of TR Co., Ltd. It divides the market, chooses the target market, analyses core competence and finally determines the market positioning and strategy of Skylight Ventilation of TR Co., Ltd. This paper takes STP Theory as base to try combining relative concepts of industrial products and projects marketing; proposing some ideas, suggestion and operation methods to put into practice.