Research On Innovative Design Of Trust Products

The recent development of the trust industry has draw attention from scholars both home and abroad. The mount of assets managed by the trust industry have surpass the mount of assets managed by the insurance industry, making itself the second largest financial institution of China. Remarkably, the financial innovation of trust product emerge in an endless stream.The application of trust can be comparable as human’s imagination, as the famous American professor Scott said, Trust has the advantage of free-entering the monetary market,the capital market and the commerce industry.Also it has the advantage of flexible design,you can design a different product with a different customer, which makes it more easy-going with the entrepreneur. This paper mainly pays attention to the recent innovation of the trust product design. By the analysis of the framework of the trust product,this paper tries to uncover the analogy of different products.After that, we study the cases of recent innovation of different area’s product s.By doing this we try to figure out the future framework of the product design.Why the trust industry is so obsessed in the innovation of the trust product is a mystery. The tradition theory believes that the demand is main force driving the industry go forward, go further.BUT after a series of searching the inner reason of the product innovation,I firmly believes that,it is the urge of avoiding regulation,not the willing to satisfy customer’s demand, that leads trust to the way of innovation.This may not last long, for the regulation authority may goes further to propose a more strict regulation for fearing the innovation may bring instability to the financial system.This paper tries to propose the way to get out of the awkward situation.