A Study On The Impact Of Customer Participation On Customer 's Perceived Value

Along with customer experience is increasingly received attention, more and more businesses find customers no longer just users of the product, they not only become an important innovation power companies, has become a source of competitive advantage. Customers participate together to create value in the future be regarded as the main mode of competition, the role of services in customer participation is also increasing attention. As consumers and businesses to participate in creating the market, which have the same main markets, corporate profits obtained through the market, and customers get to participate in just goods and services? Answer is no, the complexity of human decision customers the market will perceive the multiple harvest and pay, it is this perception affects not only the individual customer’s behavior, but also affect all groups around him, so the change in customer attitudes inevitably lead to changes in the market, which requires companies to timely and effective respond to the market. Enterprises in the process of responding to market upheaval is bound to consider the customer as well as customer participation, planning more rational development priorities. And on what basis is how to improve the customer perceived value carried retain more customers for enterprises to achieve greater profits become the core of this paper to study.Based on the customer’s perspective, from the level of interaction between customers and business analysis model was constructed to integrate elements of customer participation antecedents customer participation results with customers, customer participation investigated the impact of perceived customer value. Through the specific impact on customer perceived value and customer participation in the service process, and the impact of customer participation antecedents of customer participation analyze, try to find customer participation on customer perceived value drivers obtained, mining customer service expectations and aspirations of the key to guide the service industry adjustment strategy to unify corporate strategy and development of the market and customer needs, and promote better adapt to the market and retain more customers, in order to achieve their sustainable development.Firstly, conducted a previous study of customer participation and customer perceived value theory backtracking, determined on the basis of objective research and analysis; then made four dimensions of customer participation antecedents of customer participation and assumptions that affect the path, customer participation and customer perceived value specific values and assumptions that affect the path; followed by30female health clubs and weight loss slimming club480women questionnaires customers, use the method structural model for data processing. An Empirical Analysis of the relationship between customer value and customer participation, including which customer participation antecedent factors on customer participation influence is obvious, and customers involved in specific energy perceived value of what customers have a direct significant impact, too empirical studies have found that participation in the customer’s significant affect the value of the customer’s perception, and a positive relationship, customer participation through functional value to the indirect effects of emotional value and social value. Thus participate in driving customer value from the perspective of the customer service industry adjustment Probe direction and focus on service improvement, and finally extracted based on the above findings, such as the promotion of the health club as well as an important factor in the service industry to achieve the club to attract and retain customers, and accordingly proposed recommendations.Finally, the article summarizes the development of the service industry, raised the importance of customer participation, and the importance of customer participation antecedents of hope into a bottleneck in the development of many domestic service industries use customer participation and customer value theory soon understand the market, understand the customer, seize the opportunity of rapid development. Finally, the study of meaning in enterprise management and future research directions are put forward.