Study On Resource Strategy Of Yunnan Tin Industry Co., Ltd

With the development of China’s economic reform and non-ferrous metals industry continues to evolve, Yunnan Tin will face increasingly fierce market competition at home and abroad, due to the scarcity of tin industry are non-renewable resources is the object of labor, industry, and this requirements must be in full use of their existing resources, based on domestic resources, and actively seeks to complement the current value to the existing main product is low, at a disadvantage in foreign markets, competition in the domestic market and market share to be further expanded. Faced with this situation, Yunnan Tin Company Limited resources must re-examine its strategy, only to develop a strategic objective in line with international trade development and international market requirements in order to be in an invincible position in the fierce competition in this wave.Yunnan Tin Co., Ltd. is now important in the world, the largest tin producer in the joint venture for the development of China and the world tin industry has made a great contribution, is China’s largest export base of tin and tin production. After years of development, has become a set of geological exploration, mining, processing, smelting, chemical industry, scientific research and design, mine engineering, building materials, construction, machinery manufacturing, water supply, storage and transportation of materials, real estate development, plant breeding, bio-resources development Education is one of the large state-owned tin-based non-ferrous metals conglomerate.Through empirical analysis of Yunnan Tin Company Limited external environment and internal conditions, it can be seen, Yunnan Tin Company Limited existing industrial and product structure is irrational, value-added chain fast enough; lack of high-tech industrialization projects support competitiveness is not strong enough; low level of equipment, which restricts the improving economic efficiency; adaptive management system and operation mechanism of modern enterprise system is being gradually formed; insufficient investments in technology, professional personnel shortages and other problems. To solve these problems, combined with new opportunities and challenges Yunnan Tin advantages, as well as external market, this paper SWOT and AHP analysis, Yunnan Tin developed market economy and globalization of market competition requires resources strategic objectives, to address Yunnan Tin Co., Ltd. to further develop the problems faced, from the perspective of strategic development, put forward useful suggestions.