Research On Strategic Management Of Accounting Firms

In recent years, the rapid development of China’s economy has shown signs of trends, CPA has gained rapid development, improving people’s living standards and the rapid development of the economy, the company presented a higher CPA professional requirements. National series of related laws and regulations, standards, and the enactment and implementation of CPA industry management system in addition to CPA’s health development provides a good development opportunities.CPA is a product development the development of market economy, development trends in market economy, fair, objective and independent third-party certification services of the economy is playing an increasingly important role in the development.In today’s world, the more economically developed countries, the certified public accountants industry must also be rapid development. Today, the big four "domestic top four big accounting firms, and the development of local accounting firms are now finding life difficult.In this article, through the systematic analysis of accounting firms in our country faces resource environment and the accounting firm by Beijing to make an objective analysis, discusses the competitive strategy should be taken to a public accounting firm in Beijing, for the sake of another group of the same type of certified public accountants county also have certain reference significance.This paper puts forward some ideas and feasible concrete method, hope to be able to summarize experience and lessons, and the relevant strategic thinking in the development of certified public accountants industry has a certain constructive significance.