Research On The Development Strategy Of Personal Finance Business In Inner Mongolia Bank

From the development of the individual financial service in the commercial banks of foreign countries proves that individual financial service is becoming more and more important, which now is accounting for40%-50%of the total profit. In the United States the loan from the commercial banks are of more than45%of the total. In Great Britain the annual profit of key commercial banks is over500million pounds. With the globalization in economy and the fast social and economic development of China, the financial field is undergoing a full-scale opening-up. The individual financial service in domestic commercial banks has shown its great potentials of development. The development of this service will inevitably be automatic, internalized, computerized and humanitarian, which would be a significant part of the profit of commercial banks. In recent years, under the influence of the fluctuation of international economy and finance, the domestic financial market is undergoing a slowing down. Deflation of commercial banks greatly influenced the expansion of traditional services. In order to prevent the sharp decrease of the profit, each commercial bank is making adjustment of their strategies, while the individual financial service has become the key point.Presently Bank of Inner Mongolia is in a period of fast development in every lines of business. At the same time small and medium-sized share-holding commercial banks comes one after another, having fierce competition with local commercial banks. In2013, the reform in financial market is under way, while market interest rate threats the survival of these small and medium-sized banks. Under such situation, as a local share-holding commercial bank of Inner Mongolia, it is urgent to make major adjustment in managing strategies. It is of vital importance to make and implement scientific strategies in individual financial service to meet the challenge and opportunities of the ever changing financial market. By using the methods of systematic science, the thesis designs two developing strategies for Bank of Inner Mongolia in the field of individual financial service:Differentiation Service Strategy and Low Price Strategy, intending to make the brand of "The mostly satisfied retail bank of Inner Mongolia". This also can enhance the core ability of competition in the financial circle of Inner Mongolia. For the purpose of the effective implementation of the individual financial service strategy in Bank of Inner Mongolia, this thesis give out the safeguard measures, including the following6aspects:expansion of market, the allocation of branches, the human resources strategies, the innovation in institutions, innovation in services and innovation in scientific management. The same time when this thesis elaborates on the individual financial service strategies, the theoretic exploration of other financial services of Bank of Inner Mongolia is also greatly enriched.