An Analysis Of Marketing Strategy Of Franchise Bank 's Financial Management

In recent years, banking sector of China had changed from simple banking system into modern multi-level banking system gradually, this transformation is proposed to the requirements that the traditional bank products and service should be adjust, and provide a broad space for the development of bank financial products. Financial business merged the customer relationship management, fund management and investment portfolio management together. Through the financial business, the commercial banks form a characteristics and comprehensive banking services. Therefore, vigorously develop the financial business has become the inevitable trend to improve the management level and international competitiveness of the commercial banks.This paper based on the fundamental economic theory, combined with the data analysis, by using the research methods of a combination of inductive and deductive, qualitative and quantitative, theory and practice, had a further discussion and research in the development status of commercial bank financing business. On the basis of theoretical analysis, this paper introduced the development of Baoshang Bank financial services in detail from the perspective of practice, pointed out the existing problems in Baoshang Bank financial business marketing by comparing with other banks and put forward innovative marketing strategies.