O SEVEN A + New Concept Clear It VI Design

VI (Visual Identity), which translated into Visual identification, its characteristicis through the Visual symbol visible, via organized, systematic, consistent recognitiondesign, convey the enterprise the management concept and product information,unique shaping corporate image. Visual symbol is the specific form of visualcommunication, the most abundant, the most wide range of aspects, has the mostdirect, the most obvious effect.As a result, the content of the enterprise management, product characteristics andthe spirit of the enterprise culture, must through the integral conveying system,especially with strong visual symbol interpretation function of visual communicationsystem, to the appearance of the concrete image and its connotation characteristics. VInatural act as the management thought, spirit of enterprise concept, the role ofenterprise culture. And one of the powerful propagation force and influence isself-evident, it allows users to quickly grasp the information. Enterprise imagerecognition system design and marketing strategy, more and more enterprise name,with the same identifier, rather than the brand name and logo, is conducive tostandardize market behavior, improve marketing efficiency. Bring many benefits toconsumers at the same time, also brought to the enterprise comprehensive, strictcorporate image, thus more conducive to enterprise development.This paper introduces the concept of VI design, VI design, the basic principles,SEVEN O A+new concept clear, then the basic process of VI design and the conceptof VI design elements, all of the process and design experience, clear VI design.Through the design, let me have a deeper understanding and the understanding ofenterprise VI, and improve the ability of graphic design and aesthetic ability.