| As the rapid development of economic and continuous improvement of people’sliving standards, the demand of people on the brand value of the commodities isincreasing. This is also the case for cigarette, a special consumer goods, since peopleare looking forward to the cigarette products with better quality. On the other hand,after China joined in the WTO, the competition in the market has changed from thetraditional domestic competition to the international stage for completing withinternational cigarette brands. The heavily increased brand’s number and laggeddevelopment undoubtedly make china’s tobacco industry have to face strongercompetitors. The increasing demanding of Consumers and the joining of foreigncigarette brand asks for domestic cigarette to enhance brand competitiveness andimprove the quality of the cigarette.It is necessary to have a good evaluation method for improving the quality of theproduct. The article introduces the system of evaluation about what impact afteradding spices in detail. Now, the common system of evaluation is the Fuzzy syntheticevaluation. It’s a very important step that setting the weight in the system ofevaluation. There are two kinds of traditional methods that the oriented analysismethods and the no-oriented analysis method to set the weight. In this paper, theoriented comprehensive analysis is putted forward as a new method of setting theweight.The oriented comprehensive analysis sets the weight by the multiple regressionmodels. It is the first time that taking the regression to the comprehensive evaluation.There are three traditional methods that Principal component analysis, A singleweighting method and AHP. In this paper, author introduces the theory about the threemethods in detail. At last, author takes the Yun tobacco as an example and analysesthe data using two traditional methods as well as the oriented comprehensive analysis.It can prove the effectiveness of new method by the comparison between different results of analysis. |
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