Research On Evaluation Of Commercial Bank 's Competitiveness

As China and the increasingly close international economic exchanges, bank guaranteehas become an important part of our normal economic operation. With the construction of thestate of China’s commercial banks, formed engineering, agriculture, in construction-based,small joint-stock commercial banks, supplemented by local commercial banks and otherfinancial architecture. Also with the full liberalization of the world economy, countries aroundthe world multinational banks began to gradually landed in China. As a result, China’sbanking industry is facing domestic and foreign enormous competitive pressure. Therefore, tostrengthen and enhance the competitiveness of China’s commercial banks become the focus ofthe current domestic banks work to maintain the stability of our financial system has animportant role in the evaluation and strengthening the competitiveness of the bank alsohighlights its necessity.The evaluation of the competitiveness of traditional commercial banks are in a singleindex or a certain indicators for evaluation. And this assessment does not reflect theobjectivity and accuracy of the evaluation of the competitiveness of commercial banks,commercial banks in order to impose unfavorable assessment of their competitiveness.In this paper, the concept of competitiveness and the competitiveness of enterprises,commercial banks competitiveness in-depth discussion, and to finance ecological theory, thedominant competitive invisible competitiveness of commercial banks as a theoretical basis forthe evaluation of the competitiveness of the evaluation of the competitiveness of commercialbanks Comprehensive Evaluation and Construction.Finally, we use these theories to the Henan city commercial banks as research objectinstance, using a combination of qualitative and quantitative methods, nearly data Henan citycommercial banks several years of development as a basis for the construction of empiricalresearch evaluation system, which The theoretical results Henan city commercial banks in theprocess of developing a comprehensive evaluation of competitiveness, and put forwardrelevant countermeasures and suggestions.The thesis is divided into the following sections:First, the background and significance of this proposed this study and propose thecontent and methods of theoretical foundation and research, technical route of this paper.Followed by the relevant literature in recent years, China’s commercial bankscompetitiveness studies were reviewed, and the gradual deepening of the discussion from thecompetitiveness of commercial banks and city commercial banks competitiveness; The third is a combination of the above theoretical evaluation system for commercialbanks to build, and pointed out that the principle of selecting its construction and theconstruction of indicators;Chapter IV Henan city commercial banks, for example, using factor analysis to evaluateanalysis of its dominant competitive; using AHP invisible competitiveness Henan citycommercial banks were analyzed; using financial ecological environment competitivenessevaluation theory thus the outcome of city commercial banks competitiveness.The fifth chapter is based on the results, draw relevant conclusions and conclusions andresponses to the above results, and make their own prospects for further research in the future.