A Study On The Typological Construction Of Minority Languages

The ethnic languages broadcast are an important part of new China broadcast industry. It is also a significant platform of publicizing major policies and principles and supervising the work, the vital force to promote the development of ethnic economy, politics, culture and society as well. Besides, it plays an important part in safeguarding national security, border stability and national unity, making a great contribution to minority affairs of new China.In the 21 st century, with the development of economic society and the improvement of people’s living standard, the audience has different kinds of requirements for mass culture. Faced with emerging media’s rapid development(eg. the network based on technological development of Internet and mobile phones), the market occupancy of traditional broadcast media is dropping every year, thus their survival and development are seriously at risk with diminishing market share. Format radio, sprung up in America, has pointed a new way for the development of Chinese broadcasting media. Marked by the first broadcast of The Sound of Music on China Radio International(CRI) in 2002, format radio has grown rapidly. There is a quick wave on typed reform from CCTV to the provincial TV, and a remarkable effect on the typed reform of music, news and traffic broadcast.At present, Chinese ethnic languages broadcasts are facing plenty of problems, such as the diversification of media pattern and the requirement variety in audience. To explore new ideas on the development of ethnic languages broadcast in a new situation, the development model of format radio is worth considering. In 2005, People’s Radio Station of Yunnan started to take complete reforms on typological pattern of eight radio stations(including ethnic broadcast), becoming the first radio station throughout the country which carried out the reform on typological pattern of ethnic languages broadcast.This article will take the reforms on typological pattern of ethnic languages broadcast in People’s Radio Station of Yunnan as an example, analyze its situation on the reforms on typological pattern from the perspectives of frequency location, target audience and programming, and find the existing problems and deficiencies as to put forward practicable reform programs, and to provide an idea on the construction of Chinese ethnic languages broadcast typological pattern reform by analyzing one case to find out the common problems.