A Study On The "Labeling Propagation" Phenomenon In Public Opinion Hot Events

The issue of Second Generation has gained the communities attention since it was discussed in the annual sessions of NPC and CPPCC. Media gave extensive coverage of this phenomenon.The spate of news stories about Second Generation put this issue into the spotlight and diffused it as labeling news.Based on a sample survey of hot-spots of public opinions such as Drag-racing Accident in Hangzhou, Yao Jiaxin Case and Li Gang Incident, this paper analyzes the process of tagged news spreading and find the inundation in diffusing labeling news.In order to study the bias of tagged news communication,this paper selects tagged news of the Second Generation on sina.com from 2012 to 2014 as valid samples. With the methods of documentary analysis and content analysis, the samples show that there exists both positive and negative bias in labels of the Second Generation and both reverse and conforming labeling communication of the Second Generation.Diffusing conform to labeling news playing positive roles in reporting the details and attracting great attention of the society on the one hand, on the other hand playing negative roles in stretching the truth, reinforcing social stereotypes, qualifying labeling group’s medium image and reducing consensus among public opinions.Diffusing reverse labels avoiding mono-thinking of labeling group and reducing the negative effects of labeling news. However it may form title party who ignore news value and mix adverse effect of individual and whole concept.Though labeling diffusion is not a good way to draw public attention to social issues and assist government with social management, media workers,labeling group, audiences and administration should master tactics from their own angle to draw on advantages and avoid disadvantages.