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Construction Of Online Social Network User Influence Relation Model

Posted on:2016-09-13Degree:MasterType:Thesis
Country:ChinaCandidate:L M HeFull Text:PDF
GTID:2278330470981037Subject:The modern education technology
Abstract/Summary:PDF Full Text Request
In the 21st century, with the rapid development of the Internet, the person’s social activities have changed dramatically by network. It has greatly reduced the social costs, social networking for the fast, easy, cheap and other advantages of the online social activities. It becomes an important interpersonal way. Studying the factors affecting online social network users and various influential factors, which has a positive sense to guide people to the rational use of online social networks to enhance their influence.This study was based on social network theory, combining features of the physical and psychological characteristics of college students and online social networks, gender, education, profession and other control variables, which explored a number of factors influence online social network users, and the establishment of user quality, network location, user behavior and user influence the relational model. It analyses the effects of direct and indirect impacts on user quality, network location and user behavior on online social network users influence.This study uses empirical research methods, to obtain user data by measuring the questionnaire,231 valid questionnaires were collected. Data analysis mainly SPSS 19.0 and AMOS 17.0, use homogeneity test, factor analysis and structural equation modeling and other methods of descriptive statistical analysis, reliability/validity analysis, ANOVA and path analysis, This study Based on the traditional network topology and user interaction based on two SNS amount of information affects the intensity of the method to extract user quality, network location, user behavior of three variables involved in the establishment of SNS users influence model. The empirical analysis explains the relationship between the network location, user quality and user behavior, and deeply explores the effect of these three factors to the online social network users.Research shows that the users online time, the number of friends these two controls variables, which have a significant impact on user’s behavior, user quality, network position and influence; user influence was significantly positive affected by network location and user quality,however the behavior of the user will not have a significant positive impact on user influence. In addition, through analysis of the path to the user behavior, user quality and network position, we find that it has significantly correlation among the three factors, Based on the conclusions of this study and features of online social networks, the paper make a number of recommendations on how to enhance their own influence by the rational use of online social networks.
Keywords/Search Tags:SNS, user influence, structure equation modeling
PDF Full Text Request
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