On The Application Of The Lens Of “Small Space Big Life”

With the rapid development and accelerate the speed of information technology of the media revolution. Animation as a new art form, not only plays more and more important role in architectural art, and began to become a new force of digital media advertising. It has digital technology, dynaAc, interactive, virtual camera and other advantages become more proAnent. The new media revolution, brought a broader platform for architectural animation, will lead the new digital marketing mode. Construction roaAng animation adapted to the needs of society, and animation camera language become the important part, on the basis of the structure and function of the performance of the building itself, how to do, "a statement as infinite and meaning" be the shot to goal, how to effectively, quickly using the lens language skills to be we have to grasp and understand.