Application Research On The Product Packaging FPRM Under The Environment Of Onlineshopping

Online shopping as the innovative application of e-commerce in sales and marketing, has opened up a new way of shopping, obtained the rapid development in our country. The platform were set and the number of online stores up, gradually heated competition between stores. Part of the packaging, as an essential part of merchandise sales, practical and unique packaging design to increase the competitiveness of the online store, improve customer satisfaction, have a significant effect. Especially under the situation of assimilation in product quality and appearance, product packaging design in product features, and it becomes very important in attracting customers eyeball, therefore online product packaging design has become the current online one of the important research object. With the advent of the era of \|Internet +\", the public shopping demand with more accurate, the problems facing are increasingly highlighted. First of all, online shopping environment, environmental problem has become a prominent question. Second, facing the product packaging form not unified and unreal. Current Internet users, the mass of the dependence of the online shopping is becoming more and more big, every day there are a lot of express parcel on the way, its green, functional, visual, supervision, and other properties in online shopping environment is particularly important, now society is a person who is in the text, the stand or fall of environment affects people’s life health. How safe transportation of products, how to make the consumers trust, how to make the packaging visual humanity, interactive online shopping environment, how to let the consumer to product visual fooled. As people’s living standard, aesthetic idea, the improvement of living quality, people’s attention, all the more to the modelling of product packaging attributes the functional package of the person with the tacit understanding and density of the product; Visual design, a good packaging needs innovation, stimulate consumer attention, since leaving goodwill; Green design as a whole the configuration of resources, resource saving more sustainable, more people-oriented; Supervise design better solve the relationship between the countries, enterprises and customers, make it more closely, more together. Online shopping commodity packaging design is based on the market innovation, innovation arises at the historic moment, it emphasizes the function and form effective union, with the visual effect of green, contracted, fashionable, novel protection packaging, business, psychological and environmental function; To packed in clear real brand personality, reasonably generous use of packaging of emotion. This article mainly products online shopping environment as the research object, shoes, clothes, for example, to illustrate the online shopping environment in the form of product packaging problems, design principles and design methods.