Research And Planning Of Huangchuan Huanghuai Harvest Agricultural Sightseeing Garden

With the rapid development of China’s economy, people’s living standard continues to improve.The tourism industry has been rapid development.The construction of agricultural tourism park very quickly.The needs of tourists for travel is also more diverse,personalized,tourists no longer satisfied with the traditional mode of travel,but focused more on personal experience, to get a better psychological feelings.Under the background of experience economy,the development of agricultural sightseeing garden also pay more attention to the needs of the visitor experience. This article is from the perspective of experience,study agriculture sightseeing garden planning and design.In the aspect of theoretical research,The author analyzes the related concepts, and elaborated the domestic and foreign agricultural tourism development situation.Summarized the characteristics of agricultural tourism and agricultural sightseeing garden based on perspective of experience. summed up the agriculture park planning and design points in the perspective of experience.In the aspect of practice research,The author selected domestic and foreign case,Analysis of the planning characteristics and their guiding ideology,summarized the methods and strategies of experience design in the case.And summarized the idea what has inspire for the planning of Huanghuai Harvest agricultural sightseeing garden.In the aspects of empirical research and design planning,The author by field survey, the understanding of the basic situation of the project,and do SWOT analysis to determine the project development objectives and positioning.Combined with the theoretical knowledge and practice of agricultural sightseeing garden,looking for experience resources in the project area,and do the Overall planning of the project from the point of view of experience.Finally, this article analyzed to draw conclusions and give outlook.