Research On The Design Of Online Education Product Based On Experience

The era of the Web2.0has leaded education into its2.0age. The development of Internet technology has brought new elements to education. In recent years, the maturity of foreign online education has promoted the rise of online education industry. The enterprises make huge investment into online education market. Some online education companies and institutions successfully obtain venture capital’s favor, at the same time, all kinds of online education products emerge and develop constantly. Recently, BAT giants also entered online education industry such as "Tencent classroom","Baidu education" and "Taobao classmates"."Online education" has become the most fiery words. Although the methods of education have met tremendous changes, its fundamental goal of providing learners with service never shakes, aiming in enhancing the experience oriented to impart knowledge.In this process, learners’experience has a direct impact on the decisions and emotion of whether to learn,to be willing to do it or to continue it. In the Internet era, the users’experience is the magic weapon to make product competitive in the market and helps enterprise develop well.Firstly, this paper teased the concepts of the user experience and online education products, with the view of the development of online education product from the situation of online education, highlighting the introduction of user experience into the design of online education products. Secondly, this paper chose some online education products of platform type to analyze its interface design and interaction design deeply and proposes the design points; in the third place, this paper proposed the principles of the design of online education products referring to the needs of the user demand, then constructed the design pyramid of user experience. Finally, with an design practice as example, in accordance with the user experience design process, researching and analyzing the target users deeply, summarizing their needs, this paper combined with the design principle and essentials launches to make a concrete design, in order to provide a method for the design of online education product.