Research On Exhibition Design In Flower Expo

Since1987, when it was first held completely by the government, China Flower has begunto support itself by some business practices recently. It has become a professional expositionthat is comprehensively developed and brings fortune by means of flowers. Due to its hugepopularity and the commercial chances produced by it, the Expo. has been a hot brandexhibition, and the right to host it is desired by cities which are famous for their flowerproduction. Thus far, the Expo has been successfully held for eight times. The latest one was inChangzhou, Jiangsu, on October the27th, in2013. This internationally magnificent expositionhas created a historic miracle.Based on the theories regarding to the history, current situations of the Flower Expo. andother expositions all over the world, this essay discussed some example parks of the FlowerExpo., and not only figured out some problems on its display design, but also some causes tothem. Taking the nature, feature and basic rules of the display design into consideration, theessay offered concrete methods and measures in following aspects: landscape plants，landscapearchitecture, theme presentation, Situational experience and so on. With a study into designconcepts, backgrounds, layout and contents, display areas were classified according to theirown features. Overall, theories and spot studies were connected smartly; the author was tryingto propose some constructive ideas for the display design of the Flower Expo.At last, the essay summarized some problems in display design of the Flower Expo., andgave some suggestions and suppositions on perspectives of the Flower Expo. and some othersimilar gardening expositions.