As The Center Of Customer Satisfaction-Social Mobile Applications Service System Model Of Exploration And Practice

As an extension and evolution of the traditional internet, the mobile Internet hasbeen developed rapidly in recent years. The arrival of the mobile internet era isextending the use of the internet to anytime and anywhere, which not only has a hugeimpact on people’s lives, but also puts forward new requirements for the design. Withthe development of mobile intelligent terminals and mobile Internet, the mobileapplications is rising, especially social mobile applications. As the growing number ofuser, the types of social mobile applications are increasing. However, thedevelopment of social mobile applications appeared the phenomenon such asincreased competition, severe homogeneity, high selection.Basing on the analysis of social mobile applications’ problems, this paperlaunches the research of social mobile applications from the perspective of productservice system, and puts forward the basis of the concept, the meaning and theinfluent factors of uers’ satisfaction, and clears about the core of the social mobileapplications service system model. This paper fully and deeply analyses the socialmobile applications service system model，which Combine the use-oriented Servicessystem model and use We Chat service system model as an example. In productservice system, the six major factors that affect customer satisfaction have beenresearched and analysed, for building the social mobile applications service systemmodel as the center of the customer satisfaction.From the four aspects of the target, process and strategies, methods, principlesand norms, this paper raised and built social mobile applications service systemmodel as the center of uers’ satisfaction. Specifically to the target, users’ satisfactionis the most the highest goal of social mobile applications service system model. Onthe process strategy, basing on the design and development process of ordinarymobile applications, this paper puts forward the social mobile applications designprocess in view of the users’ satisfaction. In the methods, according to differentdesign stage is proposed a variety of ways to improve users’ satisfaction. On the principles and norms, this paper puts forward six principles and norms in view of thefactors that affect customer satisfaction, which guides the design practice.In addition, this paper selects a specific project-the social mobile applications ofstrangers basing on LBS, and launch a design practice. According to the designprocess, attempts to use the general abstract method of the social mobile applicationsservice system model, and provides the referenced design.