| This study was derived from observation and thinking of the fashion and then thestreet snap phenomenon was focused on. Street snap has gradually presented newtrends, but the existing service products are not very good to meet user needs. So it’svery valuable to study the street snap phenomenon and develop satisfactory productsfor the fashion people. In this article Street snap was investigated by the method ofcultural anthropology because of its advantage in study social cultural phenomenonand group behavior. After that, street snap service was designed based on mobileInternet phoneAPP.Street snap service was developed after researching on behavior and user. Thespecific route is:1) Comb street snap service development process.2) Carry out streetsnap investigation and conclude the fashionable types of street snap and thecharacteristics of target population.3) Research typical users and analyze innovativeservice concept according to the demand.4) Design street snap service includingconcepts, goals, user analysis, system and function, using process and message frame,visual design, program and function test. Then complete the procedure fromphenomenon demand research and concept analysis to service design and test.The conclusions of the thesis include:1) Lifestyle types and characteristicswhich current street snap pay attention to were analyzed, then features of target usergroup and their requirements in street snap were analyzed and street snap serviceconcept was put forward.2) Street snap work steps were created based on the methodof cultural anthropology ethnography.3) The specific street snap service developmentprocess was conducted, which provides street snap fashion service product for thetarget users based on mobile Internet and meets the needs of users to find life fashionand show themselves. In the same time, the street snap fashion service productexpands the application range of mobile Internet and promotes the establishment ofthe street snap virtual community. |
