The Application Study And The Reflection Of The Personal Theory In The Women Clothes’ Silhouette

Clothes are vitally interrelated with people’s life. In contemporary times, the significance of them has no longer been constrained to surface functions, but has involved deeper spiritual needs of people. That is exemplified well by silhouette, one of the three key elements of clothes. As a visualized expression form, silhouette is frequently able to present the wearer’s personality and aesthetic judgment most, hence one of the important approaches to unfold the underlying personality in people’s inwardness.Summarizing silhouette’s definition and classification of the existing women dress firstly and based on Big Five personalities, this article starts from the preference of different types of consumers towards silhouettes, attempts to explore the implicit association between silhouette choice and personalities, and further digs up the question whether such association has influence on brand building and reinforcement, striving to provide certain theoretical support when brands choosing unique silhouette that matches their positioning.By pursuing the implicit association between silhouette choice and personalities, understanding the essence of clothing consumption at the root level, learning the rules of psychological changes behind consumption behaviors, and carrying out accurate positioning, clothes brands are benefited in formulating effective strategies of fashion marketing so as to meet the constantly evolving needs of consumption. This article aims to provide theoretical support and application guidance to the fact that clothing brands build up their unique style and brand image with the silhouette of their products.