Business Plan:Luxury Goods C Enters Chinese Market

Through analyze the current situation of China’s luxury market in this dissertation, evaluate the prospects and potential development of Chinese luxury market. After the economic crisis in2008, China’s luxury market keeps growing. With the development of recent years, the initial Chinese luxury market is being mature. However, China’s luxury market is huge, and attracts the world’s luxury goods enterprises to choose and invest in China. In this context, Luxury C decided to enter the Chinese luxury market as well. After a lot of earlier marketing research on consumers of luxury goods in China, and combine with the characteristics of Chinese market, determining target groups, and the ways of promotion, choosing marketing channels, cultivating the consumer loyalty of Luxury C, eventually developing a Luxury C business plan which is to enters the Chinese market. Consequently, analysis and study on the profit forecasts of Luxury C in Chinese financial market, helps investors to well-know and control the uncertain future, to minimize the risk of the market, remain the expectation of the investment plan same with economic conditions, optimal Luxury C to enter the Chinese market and investment project implementation effect.