Study On Africa Region Marketing Strategy Of ZNV Corporation

When we are still experiencing the pleasant surprises of4G network with the high-speed mobile Internet, in Mobile World Congress2014in Barcelona which just ended,5G concept already has sprung up, as the most transformative and innovative communications industry, rapid technological development has not only deeply affected the plain citizen but also brought great influences for the country’s economy, culture, education and science and technology in the world wide.In order to offer users a good experience, new communications technologies, network coverage, network operation quality are major and indispensable factors for all operators in an increasingly competitive industry. Improving competitiveness, reducing operating costs for operators are the core demands and the pursuit of goals. The communications network site monitoring system, designed to help operators building a greener, stronger and more intelligent site management system for operators to manage Capex spending, reducing Opex costs, ensure that the network operator KPI has a significant effect, and it plays a key role in China operators and the world’s carriers for operation and maintenance.In this paper, it applied the theory of marketing and considered fully for industry trends of communications networking sites, with the aims to combine ZNV’s strategic goal of the international market and the specific circumstances, thinking the international market, especially the marketing strategy for the regional market in Africa, developed the market positioning, target market, competitive strategy and integrated marketing strategy.In this paper, It mainly includes six parts, The first part discusses the background, significance and the technical routes of research; The second part is about the Pointcut of communications networking sites monitoring, analyze industry trends and external environment; The third part studies the segmentation and targeting regional markets in Africa, and has a clear competitive strategy; The fourth part focuses on regional integration in Africa proposed marketing strategy, to research product, price, channel and promotion; The fifth part describes ZNV’s sales control policy in the African region; The sixth part is the conclusion.