Design And Application Based On Brand Travel Picture Books

The age of the picture reading made "picture book boom" happened, after the picture book of adult and children’s, with the rapid development of urbanization and living pressure people’s spiritual life has been greatly damaged, then more and more person is thirsty for an outlet. In such background,as a new picture book’s form picture book,the travel picture book emerged. In addition, there gradually comes a group of outstanding creators both at home and abroad, their works are famous for different styles and various forms. In terms of current situation,although travel book has already make a big step in in the field of practice,it still a blank in the field of theoretical research. Therefore, the author come up with the concept of "traveling-picture book’s branding", not only want to make up the inadequacy of theoretical research,but also hope to create more value.To discuss the possibility of traveling-picture book’s branding, this paper has detail elaborated the origin,development process,content and form features of traveling-picture book.,and combined with the author’s works then put forward the concept of extension branding by determining the style of product,position,design, application and marketing planning strategy.This kind of tentative study can not only attract the attention of related-field researchers,but also provide theoretical basis and support for creators,which is of great significant to both of them.