"Exception" Brand Culture Of Visual Communication In Its Store Terminals

After China joined the WTO (World Trade Organization), the door further open, increasingly competitive in garment industry, Still in the growth stage of the local clothing brand suffered a strong impact on foreign brands. To brand competition culture win today, to show the unique culture distinctive clothing brand image through clothing visual image of the terminal stores is important. Through good-store terminal visual image, brand culture information can be effectively passed on to consumers, not only can stimulate consumers to buy, effectively maintaining customer loyalty, but also enhance the brand value.Through comparative the store terminal visual image and brand culture history between the domestic and international garment enterprises, demonstrating the visual image-building of stores terminals for clothing brands to enhance the role played by the brand culture.Full text mainly to solve the following two questions:First, a comparative study of the history between domestic and international garment brand culture and store terminal visual image.Second, to "EXCEPTION" as a case study make a point:Store terminal visual image is an important carrier to expression and transmission clothing brand cultural, it can strengthen the brand culture has been set and spread the unique brand culture to the consumer.