| Online-shopping has developed rapidly since late20th century in many countries all over the world. The usage of internet is making our world become relatively smaller. The increase usage of internet has also reinforced the importance of e-commerce, and online shopping is part of it. With the development of Chinese economy, the number of foreigners resident in China is also increasing, and those people has also play a role as consumer in the Chinese online shopping market.This research intends to study the development of Chinese internet and e-commerce, and the degree of consumer satisfaction of international students who are currently living in china, and analyze the data using the cultural differences as the main factor affects satisfaction.In order to obtain the reliable data we surveyed international students, and use the SPSS18.0analyzing system to generate statistical analysis and to exam the hypothesis. The main findings are the following:(1) In general, the convenience, website quality, perceived risk and delivery service all play a part affecting e-commerce satisfaction; however, convenience and website quality do not affect Asian students. In the other hand, convenience and perceived risk do not affect European and North American students.(2) The main factor affecting satisfaction:the main factor affecting satisfaction in general is the delivery service, however, the main factor to Asian students is perceived risk; to European and North American students is the delivery service. Thus we can tell, foreign students use different way to approach online shopping.(3) the most important part of this study is to analyze how cultural differences play a role in online shopping for international students. Shopping online here in china is a whole new experience to them compared to home. |
